Maintaining a customer-centric culture requires constant vigilance. The expectations of customers are always evolving, sometimes rapidly, in response to developments and market fluctuations. To be customer-centric, pharmaceutical service providers must be attuned to changes in expectations and prepared to pivot quickly in response to them. At Piramal Pharma Solutions, customer-centricity is an organizational mindset that places customers, rather than products or sales, at the center of the business. In this approach, the customer experience is more than an afterthought or even the result of the service a partner receives; it is intentionally and strategically designed to be what differentiates the company from other service providers. Read our whitepaper to gain a deeper understanding of how we imbibe the concept of customer-centricity in our operations.